Search campaigns
Terms with commercial intent. Negatives, match types, and ad copy written against the offer on the page, not a keyword list from a template.
Services
We run Google Ads when the landing page and tracking are ready. If they are not, we will say so and send you to the site work first. Media spend on a page that cannot convert is not a campaign. It is a leak.
What we manage
Terms with commercial intent. Negatives, match types, and ad copy written against the offer on the page, not a keyword list from a template.
Analytics, ads tags, and a conversion that means a lead, not a thank-you page view. We will not scale until this is true.
Cost, conversions, and which terms actually pay. If a campaign is not earning, we cut it instead of decorating the dashboard.
Related
We will tell you whether Google Ads is the right channel this quarter.
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